Photographer Tom Hussey’s Reflections series is an emotional one, tying together the prime years of the elderly subjects’ past to their present lives. It is a beautiful yet melancholic take on the conceptual reality of natural life. The series, a winner at the 2010 Communication Arts Photography Annual, was used for Novartist’s marketing campaign for the Exelon Patch, a therapy patch used for the treatment of mild to moderate Alzheimer’s disease.
Putting the campaign and medication aside, however, the composition of Hussey’s photographs is equally moving and impressive. He captures moments of the elderly models completing their daily, mundane tasks while their past reflection, as attractive young men and women, stare back at them through the mirror, reminding them of the fruitful and successful lives they once had ahead of them.
Hussey’s photographs, which can be viewed in this album, are the kind of emotion-evoking photographs that quickly captivate an audience and in turn, allow the telling of powerful stories.
Sometimes we need photography to create a complex interplay between reality and illusion. Welcome to Tom Hussey's world. A world of many brands, and many audiences. A world involving many production needs. From location scouting, casting, styling, animation and photo retouching to lifestyle, portrait, and kid shots. A world located, in reality, in Dallas, Texas, but a world that knows no boundaries.
oughout his career, Tom has been honored with many awards and accolades. In addition to several Addy's, recent distinctions of note include being named one of the 'Top 10 Creatives in the World' by Adweek Magazine. Tom was also selected as one of the 'Top 200 Advertising Photographers Worldwide' by Luerzer's Archive, and his work has been featured in the Communication Arts Photography Annual.